To be held on the Rabobank National Tour on Tuesday 12th March at Colraine Stud, after dinner.

Click here for the Hereford Prime Auction flyer.

Not only do we say thanks to Laurie for all he's done and achieved over many many decades (primarily on a voluntary basis), we also acknowledge his wife Sharon and his family - who have shared him with the breed and brand and run their Southland farm while he's been away on brand business.

The board of Hereford Prime NZ Ltd and NZ Herefords were recently invited to have a look through the recently commissioned sous-vide plant developed by Magills in Te Awamutu.

While the plant has a smallish footprint (building wise) it’s doing big things in food production and the added value component of beef.

One of the outstanding aspects about the pulled products (including the beef) is the pulling technology Magills have designed and patented.

Hereford Prime grass-fed beef specialists in high-end fine dining and retail outlets.

The chefs who choose to offer Hereford Prime do so for the genuine story behind the beef, the quality control, the flavour and texture of the beef.

Lyn farms a finishing block southeast of Te Awamutu and finishes 85 Hereford Friesian-cross heifers each year, with most being put into the Hereford Prime programme at Magills Artisan Butchery.

She says supplying Magills means she can supply a local business that produces a great product with cattle she enjoys farming.

Hereford Prime grass-fed beef specialists in high-end fine dining and retail outlets.

The chefs who choose to offer Hereford Prime do so for the genuine story behind the beef, the quality control, the flavour and texture of the beef.

Thanks Wilencote Herefords for supporting the Hereford Prime brand recently at the Poverty Bay A+P Show.

Waikato Hereford Prime partner, Magills Artisan Butchery has teamed up with Good George Brewing to produce the perfect pairing just in time for summer.

Family-owned butchery, Magills have done the summer season a favour and created a premium sausage using a favourite Waikato craft beer from Good George Brewing.

JUST OVER 25 YEARS AGO, the landscape of New Zealand’s domestic table beef industry changed for the better as Hereford Prime New Zealand officially became a limited liability company and signed off its constitution.

Hereford Prime grass-fed beef specialists in high-end fine dining and retail outlets.

The chefs who choose to offer Hereford Prime do so for the genuine story behind the beef, the quality control, the flavour and texture of the beef.

It has been a busy 12 months for Hereford Prime New Zealand, which has been flying the flag for grass-fed free range New Zealand beef at some high profile events.

To borrow a turn of phrase, Hereford Prime is now a heritage brand and we reckon that’s something to be celebrated! And we did, in style with the members and councillors of NZ Herefords at the recent AGM held at Orlando Country, Palmerston North. We were also joined by John and Judith Flynn of Bowmont Wholesale Meats in Invercargill.

Hereford Prime has developed gift boxes for the summer of 2018/2019.

The three gift boxes are available from Bowmont Wholesale Meats in Invercargill and Magills Artisan Butchery in Te Awamutu by directly ordering from them.

Hereford Prime was privileged to support the New Zealand Young Farmers when they hosted their “50 Years Young” celebration in conjunction with the 2018 FMG Young Farmer of the Year contest.

As part of grand final week, held in Southland recently, YFC hosted three functions, one to celebrate the half century milestone and launch their alumni, the other featured the debating finals with the third function being the grand final night itself.

The new look PGG Wrightson Steak of Origin final was held at Fieldays in June and NZ Hereford Association member Bill Grounds of Kaitaia was awarded the silver medal in the Best of Breed British Hereford class.  The gold medal in this class was won by commercial farmer, Dene Noonan of Auckland.

Increasing market demand for New Zealand beef means Herefords are finding a place in the country’s only commercial feedlot.

Demand for New Zealand grain-fed beef is growing alongside increasing market orders for grass-fed beef, and that means Herefords are carving out a place in the Angus dominated Five Star Beef feedlot.

Five Star Beef feedlot, near Ashburton, is New Zealand’s only commercial feedlot, and this change in the business genetic landscape allows them to supply more beef to both export and domestic markets.

A product development process that’s taken longer than three years to perfect has paid dividends for family-owned meat wholesaler, Cabernet Foods Ltd.

The North Island-based business and lower North Island Hereford Prime processor has recently launched its 30-day dry aged Everton beef into the marketplace – and it’s already received industry acclaim.

Being surrounded by dairy farmers means the priorities in the breeding programme for Jacqueline and Robin Blackwell of Mangaotea Herefords varies slightly from what most would consider traditional.

Dairy farming clients expect good clean markings and cosmetics in their bulls and that’s an area the Blackwells are expected to place emphasis on when offering bulls for sale.

It’s a delicate balancing act they manage without compromising on quality, while offering bulls with a moderate EBV package and structural soundness.

For the second time in recent years, a business partner of Hereford Prime has won a category at the NZ Food Awards.

Jacqueline and Robin Blackwell of Mangaotea Herefords near Inglewood, Taranaki have shown just what it means to produce consistent and top steak by cleaning up the Best of British – Hereford class at the 2017 Beef and Lamb NZ Steak of Origin Awards.

The Steak of Origin competition has had a revamp and this year numerous changes will be implemented – including a new Best of Breed British: Hereford class.

The changes have the potential to make the competition more user friendly with the competition being held later in the year and with the introduction of the Hereford only class.

The board of Hereford Prime encourage as many members of the NZHA to show their support of the news class by entering.

Laurie Paterson ONZM

2017 got off to an exciting start for Hereford Prime with the announcement of Chairman Laurie Paterson’s New Year’s Honour for his services to the New Zealand beef industry.

Laurie was made an Officer of the New Zealand Order of Merit.

His contribution to the beef sector is second to none but of particular significance are his contributions to the establishment of the Hereford Prime branded beef programme, the introduction of Breedplan and the contribution he has made on the board of NZ Herefords.

Hereford Prime New Zealand was privileged to be part of Rabobank New Zealand’s Paddock to Plate showcase at the 2016 National Fieldays.

Hereford Prime was part of the Rabobank Paddock to Plate showcase at the 2016 National Fieldays and the only red meat product to be represented in the bank’s marquee.

Another successful Hereford Prime Paddock to Plate event was recently held, this time in the Waikato.

Continuing down the path of sharing stories from the Hereford Prime beef supply chain the Waikato Paddock to Plate event this time included 4 chefs from Sky City Hamilton and the general manager of fresh produce from Bidvest giving us a group of 5 VIPs. The “plate” aspect of the event also included a small number of commercial farmers who are loyal HP suppliers via Magills.

Hereford Prime has continued its successful Paddock to Plate events by hosting the event in Southland recently...

Bowmont Wholesale Meats of Invercargill have recently sign written their delivery vehicles...

Hereford Prime finishers Martin and Mary Taylor recently hosted an on-farm visit from processing partner Cabernet Foods Ltd and an award winning chef – a day that provided invaluable insight into the branded beef supply chain...

Magills Butchery in Te Awamutu have been named the SUPREME WINNERS at the New Zealand Food Awards for their Slow Cooked Pulled Hereford Beef.

Listen to Steve Maharey (The Vice Chancellor of Massey University) covering the NZ Food Awards Gala dinner including Magills win

It is with immense pleasure that Hereford Prime NZ can announce that the Slow Cooked Hereford Pulled Beef developed by Magills Artisan Butchery in Te Awamutu has been named a finalist in TWO categories of the 2015  NZ Food Awards...

Magills Artisan Butchery in Te Awamutu have unveiled a new product featuring Hereford Prime beef...

The 2015 round of the Steak of Origin competition highlighted the consistency in performance and quality for Hereford Prime processor Bowmont Wholesale Meats...

Hereford Prime director and Hereford breed stalwart, Jan Wills has been honoured for her extensive contribution to the beef industry at a ceremony at Government House in Wellington...

ANZCO Foods Ltd and Hereford Prime have teamed up to develop specially marked cartons for the distribution of Hereford Prime beef on the domestic market...

Lower North Island processing partner Cabernet Foods Ltd is now killing to a heavier carcase weight...

Hereford Prime NZ has recently formed a partnership with ANZCO Foods Ltd to process and market beef in the South Island...

Rotorua girl, Kayla Conwell-Grant has filled her fridge with award winning Hereford Prime beef and small goods after edging out much heavier entries to take out the Tru-Test ‘Win Your Weight in Hereford Prime Beef’ competition held at this year’s National Fieldays at Mystery Creek...

Hereford Prime in conjunction with PGG Wrightson ran a promotion during the weaner fairs in the lower North Island with farmers who purchased cattle eligible for the Hereford Prime quality beef programme...

Masterchef extraordinaire Jax Hamilton cooked up a seamed out Hereford Prime rump at the Mendip Hills Station Importance of the Beef Cow field day.

Here she share’s the two recipes that tickled the taste-buds of anyone who was lucky enough to try them...

Farm consultant Nicky Hyslop addressed the value and importance of the beef cow in NZ farming at the Mendip Hills Station field day earlier this month. Click here for her presentation.

Hereford Prime took the opportunity to illustrate to people that attended the Mendip Hills Station Importance of the Beef Cow field day that enjoying beef doesn’t have to be all about the high end steak cuts...

Hereford Prime Beef has laid claim to a piece of New Zealand motorsport history...

Click here to find a Hereford Prime procurement agent in your area...

Hereford Prime has joined the world of social media and has developed a Facebook page...

Do you produce Pure Hereford or Hereford Cross animals? Here is a Quality Beef Marketing Opportunity...