News & Updates



HEREFORD PRIME PROUD TO SUPPORT NZ YOUNG FARMERS

Hereford Prime was privileged to support the New Zealand Young Farmers when they hosted their “50 Years Young” celebration in conjunction with the 2018 FMG Young Farmer of the Year contest.

As part of grand final week, held in Southland recently, YFC hosted three functions, one to celebrate the half century milestone and launch their alumni, the other featured the debating finals with the third function being the grand final night itself.





STEAK OF ORIGIN 2018

The new look PGG Wrightson Steak of Origin final was held at Fieldays in June and NZ Hereford Association member Bill Grounds of Kaitaia was awarded the silver medal in the Best of Breed British Hereford class.  The gold medal in this class was won by commercial farmer, Dene Noonan of Auckland.





HEREFORDS CARVE OUT A PLACE AT FIVE STAR BEEF FEEDLOT

Increasing market demand for New Zealand beef means Herefords are finding a place in the country’s only commercial feedlot.

Demand for New Zealand grain-fed beef is growing alongside increasing market orders for grass-fed beef, and that means Herefords are carving out a place in the Angus dominated Five Star Beef feedlot.

Five Star Beef feedlot, near Ashburton, is New Zealand’s only commercial feedlot, and this change in the business genetic landscape allows them to supply more beef to both export and domestic markets.





SERVING AWARD WINNING BEEF

A product development process that’s taken longer than three years to perfect has paid dividends for family-owned meat wholesaler, Cabernet Foods Ltd.

The North Island-based business and lower North Island Hereford Prime processor has recently launched its 30-day dry aged Everton beef into the marketplace – and it’s already received industry acclaim.





NAUGHT TO 100 – THE RISE OF MANGAOTEA HEREFORDS

Being surrounded by dairy farmers means the priorities in the breeding programme for Jacqueline and Robin Blackwell of Mangaotea Herefords varies slightly from what most would consider traditional.

Dairy farming clients expect good clean markings and cosmetics in their bulls and that’s an area the Blackwells are expected to place emphasis on when offering bulls for sale.

It’s a delicate balancing act they manage without compromising on quality, while offering bulls with a moderate EBV package and structural soundness.





CABERNET DRY AGED BEEF WINS CLASS AT NZ FOOD AWARDS

For the second time in recent years, a business partner of Hereford Prime has won a category at the NZ Food Awards.





BLACKWELL'S AND BOWMONT'S DEMONSTRATE CONSISTENCY AT STEAK OF ORIGIN

Jacqueline and Robin Blackwell of Mangaotea Herefords near Inglewood, Taranaki have shown just what it means to produce consistent and top steak by cleaning up the Best of British – Hereford class at the 2017 Beef and Lamb NZ Steak of Origin Awards.





NEW HEREFORD CLASS INTRODUCED TO THE STEAK OF ORIGIN 2017

The Steak of Origin competition has had a revamp and this year numerous changes will be implemented – including a new Best of Breed British: Hereford class.

The changes have the potential to make the competition more user friendly with the competition being held later in the year and with the introduction of the Hereford only class.

The board of Hereford Prime encourage as many members of the NZHA to show their support of the news class by entering.





HEREFORD PRIME’S CHAIRMAN RECEIVES NEW YEAR HONOUR

Laurie Paterson ONZM

2017 got off to an exciting start for Hereford Prime with the announcement of Chairman Laurie Paterson’s New Year’s Honour for his services to the New Zealand beef industry.

Laurie was made an Officer of the New Zealand Order of Merit.

His contribution to the beef sector is second to none but of particular significance are his contributions to the establishment of the Hereford Prime branded beef programme, the introduction of Breedplan and the contribution he has made on the board of NZ Herefords.





WHERE TO BUY HEREFORD PRIME

New Zealand’s grass fed free range award winning Hereford Prime beef is available at these retailers around the country. Click below to see the list.





FOOTAGE FROM RABOBANKS PADDOCK TO PLATE SHOWCASE

Hereford Prime New Zealand was privileged to be part of Rabobank New Zealand’s Paddock to Plate showcase at the 2016 National Fieldays.





HEREFORD PRIME JOINS RABOBANK AT THE 2016 NATIONAL FIELDAYS

Hereford Prime was part of the Rabobank Paddock to Plate showcase at the 2016 National Fieldays and the only red meat product to be represented in the bank’s marquee.





WAIKATO PADDOCK TO PLATE

Another successful Hereford Prime Paddock to Plate event was recently held, this time in the Waikato.

Continuing down the path of sharing stories from the Hereford Prime beef supply chain the Waikato Paddock to Plate event this time included 4 chefs from Sky City Hamilton and the general manager of fresh produce from Bidvest giving us a group of 5 VIPs. The “plate” aspect of the event also included a small number of commercial farmers who are loyal HP suppliers via Magills.





PADDOCK TO PLATE IN SOUTHLAND

Hereford Prime has continued its successful Paddock to Plate events by hosting the event in Southland recently...





BOWMONTS MAKE IMPRESSION ON SOUTHLAND ROADS

Bowmont Wholesale Meats of Invercargill have recently sign written their delivery vehicles...





ON FARM VISIT PROVIDES INSIGHT INTO SUPPLY CHAIN

Hereford Prime finishers Martin and Mary Taylor recently hosted an on-farm visit from processing partner Cabernet Foods Ltd and an award winning chef – a day that provided invaluable insight into the branded beef supply chain...





MAGILLS PULLED HEREFORD BEEF NAMED THE ULTIMATE IN NZS FOOD & BEVERAGE INDUSTRY

Magills Butchery in Te Awamutu have been named the SUPREME WINNERS at the New Zealand Food Awards for their Slow Cooked Pulled Hereford Beef.

Listen to Steve Maharey (The Vice Chancellor of Massey University) covering the NZ Food Awards Gala dinner including Magills win





MAGILLS SLOW COOKED HEREFORD PULLED BEEF NAMED A FINALIST IN THE 2015 NZ FOOD AWARDS

It is with immense pleasure that Hereford Prime NZ can announce that the Slow Cooked Hereford Pulled Beef developed by Magills Artisan Butchery in Te Awamutu has been named a finalist in TWO categories of the 2015  NZ Food Awards...





MAGILLS LAUNCH NEW PRODUCT

Magills Artisan Butchery in Te Awamutu have unveiled a new product featuring Hereford Prime beef...





BOWMONTS SHOW UNRIVALLED CONSISTENCY

The 2015 round of the Steak of Origin competition highlighted the consistency in performance and quality for Hereford Prime processor Bowmont Wholesale Meats...





JAN WILLS HONOURED

Hereford Prime director and Hereford breed stalwart, Jan Wills has been honoured for her extensive contribution to the beef industry at a ceremony at Government House in Wellington...





FROM NEW PRODUCT BOXES TO CORPORATE BOXES

ANZCO Foods Ltd and Hereford Prime have teamed up to develop specially marked cartons for the distribution of Hereford Prime beef on the domestic market...





WEIGHT CRITERIA EXTENDED FOR CABERNET SUPPLIERS

Lower North Island processing partner Cabernet Foods Ltd is now killing to a heavier carcase weight...





HEREFORD PRIME + ANZCO FOODS JOIN FORCES

Hereford Prime NZ has recently formed a partnership with ANZCO Foods Ltd to process and market beef in the South Island...





WEIGHTY WIN BEEFS UP STUDENT DINING

Rotorua girl, Kayla Conwell-Grant has filled her fridge with award winning Hereford Prime beef and small goods after edging out much heavier entries to take out the Tru-Test ‘Win Your Weight in Hereford Prime Beef’ competition held at this year’s National Fieldays at Mystery Creek...





BEEF HAMPER WINNERS REVEALED

Hereford Prime in conjunction with PGG Wrightson ran a promotion during the weaner fairs in the lower North Island with farmers who purchased cattle eligible for the Hereford Prime quality beef programme...





JAX HAMILTON’S MOUTH-WATERING HEREFORD PRIME RUMP DISHES

Masterchef extraordinaire Jax Hamilton cooked up a seamed out Hereford Prime rump at the Mendip Hills Station Importance of the Beef Cow field day.

Here she share’s the two recipes that tickled the taste-buds of anyone who was lucky enough to try them...





HOW AND WHY THE BEEF COW IS IMPORTANT TO NZ FARMING

Farm consultant Nicky Hyslop addressed the value and importance of the beef cow in NZ farming at the Mendip Hills Station field day earlier this month. Click here for her presentation.

 





CAPTURING THE FULL POTENTIAL OF THE WHOLE BEEF RUMP

Hereford Prime took the opportunity to illustrate to people that attended the Mendip Hills Station Importance of the Beef Cow field day that enjoying beef doesn’t have to be all about the high end steak cuts...





HEREFORD PRIME RACING RECEIVES PRESTIGIOUS AWARD

Hereford Prime Beef has laid claim to a piece of New Zealand motorsport history...





PROCURING AGENT DETAILS

Click here to find a Hereford Prime procurement agent in your area...





HEREFORD PRIME HAS JOINED FACEBOOK

Hereford Prime has joined the world of social media and has developed a Facebook page...





WHAT IS HEREFORD PRIME?

Do you produce Pure Hereford or Hereford Cross animals? Here is a Quality Beef Marketing Opportunity...